1. Introduction
EaseTrue ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify app and website.
2. Information We Collect
2.1 Information You Provide
- Shopify store information (shop domain, store name)
- Contact information (email address)
- Customer measurement data (when customers use body profiles)
- Size chart configurations
- Usage data and analytics
2.2 Automatically Collected Information
- Device and browser information
- IP address and location data
- Usage patterns and interaction data
- Cookies and similar tracking technologies
2.3 Shopify Mandatory Webhooks & GDPR Compliance
As an approved Shopify application, we strictly adhere to Shopify's mandatory data webhooks:
- Customer Data Request (`customers/data_request`): We provide comprehensive exports of Customer Body Profiles upon request.
- Customer Redact (`customers/redact`): When a buyer or merchant requests deletion, we permanently scrub their somatic measurement data from our engines within 48 hours.
- Shop Redact (`shop/redact`): Upon app uninstall, we permanently wipe all merchant sizing rules, charts, and relational data.
3. How We Use Your Information
- To provide and maintain our services
- To process size recommendations and fit predictions
- To improve our AI algorithms and machine learning models
- To communicate with you about updates and features
- To provide customer support
- To comply with legal obligations
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
- With Shopify: To provide app functionality through the Shopify platform
- Service Providers: With vendors who perform services on our behalf (hosting, analytics, etc.)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
5. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time by contacting us at privacy@easetrue.com.
6. Your Rights
Depending on your location, you may have the following rights:
- Access to your personal information
- Correction of inaccurate information
- Deletion of your personal information
- Restriction of processing
- Data portability
- Object to processing
7. Security
We implement appropriate technical and organizational measures to protect your personal information, including encryption, access controls, and regular security assessments.
Customer Body Profile Security: All biometric and somatotype data collected via the Fit Engine is encrypted at rest using AES-256 encryption. We utilize transient, nonce-based tokens for Custom Size Orders to ensure sensitive measurement data is never exposed in plain text.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information.
9. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
11. Contact Us
If you have questions about this Privacy Policy, please contact us at:
Email: privacy@easetrue.com